“You tell a story about where your customer was before they met you—they probably weren’t in a very good place,” he says. “Then you fast-forward to where they are now, doing really well. And of course, what the audience wants to know is how? And the how is your product or service.”

By crafting relatable, motivating stories and practicing telling them to an audience, you can enhance your sales pitches by making them more engaging and more likely to be repeated.

Great insights related to sharpening and refining your communication skills in a sales setting from *Toastmaster* magazine that you can practise at your club. Join Ferndown Speakers on Tuesday 1 September at at 7.30 pm at Ferndown Village Hall, Church Rd, Ferndown BH22 9ET. We’d be delighted to welcome you. #sales #confidence #Communication #communication #confidence #leadership #leadershipskills #LeadershipDevelopment